Business Intelligence for the Sales Force

This white paper, Delivering the Reports, Plans, & Metrics Sales Needs, from IBM Cognos, discusses the five information sweetspots for the sales force:

1. Sales results sweetspot – What is driving sales performance?
2. Customer/product profitability sweetspot – What is driving contribution performance?
3. Sales tactics sweetspot – What is driving sales effectiveness?
4. Sales pipeline sweetspot – What is driving the sales pipeline?
5. Sales plan variance sweetspot - What is driving the sales plan?

Business intelligence software can deliver timely answers to all of these questions. Download the white paper here to read how.

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